We favour a strategic and phased approach to our working geared towards increased user satisfaction whilst completing tasks or purchasing your products or services.
Phase 1: Discovery
Understanding the opportunity and gathering information
In the discovery phase we focus our attention on the business requirements, the brand, messages and the target audiences, discovering:
We interview stake-holders, review marketing and functional specifications, develop personas for user-modelling, perform usability expert reviews and
usability testing on existing products all to inform a robust digital product for the future phases. Different projects always require a different selection of
techniques and deliverables.
Phase 2: Analysis
Working through the gathered information
We concentrate on understanding the information we gathered during discovery. Categorising and relating it we look for strengths, weaknesses and opportunities to
help you make strategic business and design decisions.
Phase 3: Consolidation
Bringing our knowledge together with insights
In this phase we produce any required product artefacts, that is:
flowcharts, user journeys, sitemaps,
user interface wireframes, templates and prototypes. Regardless
of the project complexity we will also recommend some User
Testing of the prototype design (be it paper, HTML or on a tool
like Omnigraffle™ or Axure®) to verify everything gathered and analysed is being
correctly amalgamated into the final product.
Phase 4: Review
The work is presented in a user interface design document. Any prototypes required are either demonstrated on-site or available on a private server for review. If necessary the work can be reviewed using remote collaboration tools and video-conferencing that save on time and expense. We repeat all the steps as necessary until all the stakeholders are satisfied and the original objectives are fulfilled.
Whether your methodology is Lean, Agile or Waterfall (or a hybrid of them) we are also able to provide you with a comprehensive functional specification for your development team as well as carrying out user acceptance testing during your delivery stage.
Helped develop a new Point of Sale tool for the travel business. Knowledgeable, proactive and innovative in approach.
Director of Operational Best Practice. EMEA, HRG
Visionär helps you develop successful easy-to-use Desktop, Web and Mobile product experiences by approaching projects through User-Centred Design.