Implementation

PHASE I: DISCOVERY

The first phase of the project involved a requirements gathering session to ensure internal stake-holder buy in, to dissect the brief and gain a clear objective of the deliverables.

PHASE II: ANALYSIS

The web application's content was audited for the existing functionality, documents, and structure, and this was complimented with a user expert review to identify key areas of improvement for the new application. The Portal into which the site was supposed to integrate underwent a review to identify how the new solution could be assimilated. Competitor and Gap Analysis helped to position the web application against the few available alternatives.

PHASE III: CONSOLIDATION

Based on the requirements gathered and interviews a website development plan was presented consisting of:

• plans to maximize screen real estate and amalgamate the application within the portal
• new functionality which was suggested based on the user expert review to improve the user experience
• a new sitemap which was produced to reflect the revised functionality
• wireframing the revised pages which produced paper-prototypes for testing and review in consultation with the stakeholders
• evolving the wireframes into visual design screenshots.

PHASE IV: REVIEW

The new design was reviewed and revised based on focus group comments until the application fit the brief. We produced a user experience document consisting of the complete sitemap, screenshots and rationale to assist the product, marketing and development teams to identify the redesign decisions and effectively pitch the product in their individual spheres.